Tag Archives: culture war

Coke vs Pepsi

The “culture war” is an argument between fools. The conservative fools want capitalism without capitalism, “free enterprise” and the Ancien Régime at the same time. Liberal fools want to abolish what capitalism has already abolished, the old paternal function, and replace it with something more arbitrary and totalitarian, the rule of “sensitivity.” The conservatives pine for the old master. Liberals would prefer a dominatrix. Between them they have succeeded in reducing political discourse to a choice between inanities. This is why the categories of political affiliation align so nicely with those of consumption, Apple versus Microsoft, Honda versus Ford, etc. Identity politics is not, as is often supposed, a strictly liberal phenomenon. It is the default of politics reduced to brand choice.